If you get started in basic video marketing, you will want to learn at least some simple video editing software that is available. So I just wanted to create a list below of some basic video editing tools and what they are capable of doing. Most of these are free also so you can download them and get started in no time.
- Windows Movie Maker: Great free software from Microsoft Windows. You can add transitions, titles, credits, and add individual clips.
- Apple iMovie: Fairly similar with Windows Movie Maker. Has great cropping and zooming capabilities as well which I really like.
If you end up doing Youtube Marketing, which is one of the biggest sites to brand and get traffic from, I decided to add some tips below:
- There are alot of files types you can save the video as, but I recommend the AVI or MPEG4 file type.
- A good resolution is 640X480 at 30 frames per second (fps).
- A more Youtube friendly size is at 320X240 MPEG4 file.
- If you are uploading to Youtube, convert to MPEG4 instead of having Youtube do it because it looks better.
- Have a 4:3 aspect ratio for Youtube.
You can use a variety of different types of cameras. You can use a webcam and the typical resolution is about 640X 480 which is kind of poor quality. Higher priced webcams such as the Logitech’s QuickCom Pro 9000. Some webcams (most of them today) have a separate microphone also.
