Sometimes I just realize great video marketing techniques by watching tv. I was recently watching TV and a commercial came up. As annoying as commercials are and even though I can’t stand them, I really appreciated this one because I learned a valuable technique to grab attention with what you say.
First off, with all the content and advertisements sent to people these days, it can be hard to grab their attention. If you type out the words to important phrases of what you’re saying, this can stick out.
But when I saw this commercial, they were even more clever to catch my attention to their ad. While they were speaking the important phrase, they not only showed it on the screen, but also highlighted each word larger. This is a great way to catch someones attention.
To take it even further, you can make these phrases influential by expressing benefits that it will sell them on.
