I am big into online marketing but there are other great ways to market your products or services offline as well. One method is to advertise through the radio which can be a good method to try. The best advertising or marketing campaigns are the ones that are targeted but I realized something even more interesting and possibly effective lately.
One thing that came to my mind is that advertising or marketing can be effective by relating to the viewer at the right moment of time or under a certain condition.
I don’t know if this was a coincidence today but even if it wasn’t, you need to start thinking about strategies like this.
Today, I was driving home from work and it was raining which was the first in a long while. The driving conditions were bad, it was rush hour, and I am always concerned about sliding. Then I heard a commercial from a local pickup truck dealer talk about the bad rainy cold fall weather and how you don’t want to get stuck. This related a lot to me and it made me think about it because it was raining. My truck is also not the best because it is only 2 wheel drive and I was trying to be cautious.
These can be good strategies to try. There are probably ways that you can work with a radio station and purchase advertisement on rainy days to help relate to your listeners.
This is just one tip that I thought I would share because the more effective your marketing, the higher the Return on Investment (ROI) you will get. You can also use radio to get attention to your online video or email marketing such as sending them to your squeeze page.
Great site and great information. You gave me an inspiration to write another blog post tonight.your really good at what you do!